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Create a static list

A static list is a fixed set of subscribers that only changes when you add or remove members yourself. Unlike a dynamic segment, it does not update automatically as subscriber data changes — which makes it a good fit for a known, stable audience such as event invitees, a beta group, or an internal team.

Before you begin​

  • Confirm you have permission to create and manage audiences in your account.
  • Have your subscriber data ready — typically a spreadsheet or CSV with at least an email (or mobile) column, plus any personalization fields you want to store.
  • Make sure email addresses are clean and consented; the account-wide suppression list will still be honored on send.
  • Decide on a clear, descriptive list name so it is easy to find when you build a Broadcast.

Steps​

  1. Open the audiences area and choose to create a new list, selecting the static (fixed) type rather than a dynamic segment. (confirm the exact steps in your account)
  2. Give the list a descriptive name and, optionally, a short description of its purpose.
  3. Add subscribers by importing a file (map your columns to the matching subscriber fields) or by adding contacts individually.
  4. Review the import summary for skipped or invalid rows, and correct any flagged records.
  5. Save the list.

Result​

The list appears in your audiences with a member count. You can now select it as the audience when you build and send a Broadcast, and add or remove members at any time to keep it current.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.