Audiences

Audiences is where you manage everyone who receives your messages. Come here to organize subscribers, decide who a Broadcast targets, and keep your data clean and compliant.

What you can do here

• Add, view, edit, and remove individual subscribers, and store extra details in custom fields.
• Build static lists and rule-based dynamic segments to target the right subscribers.
• Import subscribers from a CSV file and map columns to the correct fields.
• Manage unsubscribes, opt-outs, and suppression to stay compliant and protect deliverability.
• Set up a subscriber Preference Center and signup forms to grow and maintain your audience.

Start here

1. Build your first audience and send a Broadcast — an end-to-end walkthrough from import to send.
2. Import subscribers from a CSV file — add many contacts to a list at once.
3. Create a static list — set up a fixed list you can send Broadcasts to.
4. Build a dynamic list (segment) with targeting rules — auto-include subscribers who match your conditions.
5. How consent, unsubscribes, and suppression work — understand what keeps you compliant.

In this section

• Troubleshoot imports and audiences — Resolve common problems with imports, missing subscribers, and unexpected segment results.

Concept

• Static lists vs. dynamic segments — Learn when to use a fixed static list versus a rule-based dynamic segment for targeting.
• How consent, unsubscribes, and suppression work — Understand how opt-in status, unsubscribes, and suppression keep you compliant and protect deliverability.

How To

• Add a subscriber manually — Create a single subscriber and fill in their email address and field values by hand.
• View and edit a subscriber profile — Find a subscriber, review their details and activity history, and update their field values.
• Delete or remove a subscriber — Permanently delete a subscriber or remove them from your audience when required.
• Create a custom field (property) — Add a custom field to store extra information about your subscribers for personalization and targeting.
• Edit and organize custom fields — Rename, reorder, and clean up your custom fields so your subscriber data stays consistent.
• Create a static list — Set up a fixed list of subscribers you can send Broadcasts to.
• Add or remove subscribers from a list — Move individual subscribers or groups onto and off a static list.
• Organize and manage your lists — Rename, group, and delete lists to keep your audiences tidy and easy to find.
• Save lists and segments as favorites — Mark the lists and segments you use most as favorites for quick access when sending.
• Build a dynamic list (segment) with targeting rules — Define rules that automatically include subscribers who match specific field values or conditions.
• Target subscribers by activity and engagement — Segment your audience using opens, clicks, and other engagement to reach the right people.
• Import subscribers from a CSV file — Upload a spreadsheet of contacts to add many subscribers to a list at once.
• Map CSV columns to fields during import — Match the columns in your file to the correct subscriber fields so data lands in the right place.
• Update existing subscribers with an import — Refresh field values for subscribers you already have by re-importing an updated file.
• Manage unsubscribes and opt-outs — Review who has unsubscribed and understand how opt-outs are recorded and honored.
• Suppress contacts from receiving messages — Add specific addresses to your suppression list so they are excluded from every Broadcast.
• Import a do-not-contact (suppression) list — Bulk-upload addresses that should never receive messages to enforce your suppression rules.
• Set up the subscriber Preference Center — Enable the self-service page where subscribers update their details and communication choices.
• Customize Preference Center topics and options — Choose which lists, topics, and fields subscribers can manage from their Preference Center.
• Create a signup (subscribe) form — Build a form that lets new people opt in and grow your audience.
• Add a signup form to your website or microsite — Embed or link your signup form so visitors can subscribe from your site or a microsite.
• Clean and Validate Your List — No guidance on removing invalid, hard-bounced, or inactive addresses to protect deliverability - a routine list-hygiene task.

Reference

• Field and property types — Reference the available custom field types and how each stores and formats subscriber data.
• Segment conditions and operators — Reference the conditions and operators you can combine when building dynamic segments.
• Subscriber statuses and consent states — Reference what each subscriber status means, from active and unsubscribed to bounced and suppressed.

Tutorials

• Build your first audience and send a Broadcast — Follow an end-to-end walkthrough from importing subscribers to sending your first Broadcast.
• Create a re-engagement segment for inactive subscribers — Build a segment that targets subscribers who have gone quiet so you can win them back.

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Terms: Author = the user; Edition = an email an Author builds; Folder (Project Folder) = where Editions are organized; Broadcast = an Edition that is sent out; subscriber = a recipient.