Reports & Analytics
Reports & Analytics is where you measure how your Broadcasts, automations, and microsites are performing. Come here after a Broadcast goes out to see who engaged, understand your delivery, and share the numbers with the people who need them.
What you can do here
- Open a Broadcast's report and read opens, clicks, and click-to-open rate.
- Review bounces, delivery, unsubscribes, and spam complaints for your list.
- See top-clicked links and per-recipient engagement to guide follow-up.
- Track drip and automation performance across each step.
- View microsite traffic, top content, and visitor segments.
- Export report data or schedule a report to arrive by email.
Start here
- Open a Broadcast's report — Find and open the performance report for a Broadcast you have sent.
- Read opens, clicks, and click-to-open rate — Interpret the headline engagement numbers for a Broadcast.
- Review bounces and delivery — Check how many messages were delivered, how many bounced, and what that means for your list.
- Export report data — Download report figures as a spreadsheet for your own analysis or archiving.
- Troubleshooting report numbers — Understand why figures such as opens can look higher or lower than expected.
In this section
- Troubleshooting report numbers — Explain why figures such as opens can look higher or lower than expected and how to interpret the data with confidence.
How To
- Open a Broadcast's report — Find and open the performance report for a Broadcast you have sent.
- Read opens, clicks, and click-to-open rate — Interpret the headline engagement numbers for a Broadcast and what each one tells you.
- Review bounces and delivery — Check how many messages were delivered, how many bounced, and what the bounce types mean for your list.
- Review unsubscribes and spam complaints — See who opted out or reported a Broadcast and track your unsubscribe and complaint rates over time.
- See your top-clicked links — Find out which links in a Broadcast drew the most clicks and how engagement was spread across the Edition.
- View per-recipient engagement — See which individual recipients opened and clicked so you can follow up with your most engaged contacts.
- Measure drip and automation performance — Track opens, clicks, and how recipients progress through the steps of an automated drip.
- View microsite and site traffic — See visits, visitors, and page views for a microsite over any date range.
- Find your top pages, posts, and videos — Identify the most-viewed content and outbound links on a site to see what resonates with your audience.
- Analyze visitors by segment — Break site traffic down by audience segment, source, and time of day to understand who is visiting and when.
- Export report data — Download report figures as a spreadsheet for your own analysis or archiving.
- Schedule a report by email — Have a report delivered automatically to you or your team on a recurring schedule.
- Read SMS Delivery and Engagement Reports — Reports cover email and web/microsite but not SMS delivery, opt-outs, and link clicks.
- View the Account Dashboard and Trends Over Time — Only per-Broadcast reports exist; there is no cross-Broadcast/account-level dashboard or trend/comparison view.
Author = the user; Edition = an email an Author builds; Folder (Project Folder) = where Editions are organized; Broadcast = an Edition that is sent out; recipient = "subscriber".