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Control content visibility by audience

Show or hide sections of a microsite based on who the signed-in visitor is, so each subscriber sees only the content that applies to them. This builds on gated access: once a visitor signs in, you can tailor what they see by the attributes or group they belong to.

Before you begin​

  • A published microsite with sign-in (gated access) already enabled, so visitors are identified when they view the page. (confirm the exact steps in your account)
  • The subscriber attributes or group memberships you want to target — for example region, product, role, or a custom field. These must already exist on your subscriber records.
  • A clear plan for what each audience should see, and a sensible default for anyone who doesn't match a rule.

Steps​

  1. Open the microsite in the editor and select the section, block, or component you want to control.
  2. Open its visibility (or conditional display) settings and add a rule. (confirm the exact steps in your account)
  3. Choose the subscriber attribute or group to match on, an operator (such as equals, contains, or is one of), and the value or values that should see the content.
  4. Add more rules if needed and set how they combine (match all vs. match any).
  5. Set the fallback: decide whether non-matching visitors see alternative content or nothing at all.
  6. Save, then use preview-as (or a test subscriber in each audience) to check every variation before publishing.

Result​

Signed-in visitors see only the sections that match their attributes, while others see your fallback content. Confirm by previewing as subscribers from different audiences and verifying each sees the expected version.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.