Add Your First Interactive Element
Drop a poll or survey into an Edition so subscribers can respond right inside the email — no landing page, no extra click.
What you'll build
By the end of this tutorial you'll have an Edition containing a live, single-question poll. Subscribers vote from within the email, their responses are captured automatically, and you'll know where to watch the results roll in.
Before you begin
- An Edition open in the editor (a new draft is fine). If you don't have one yet, create one in a Project Folder first.
- A clear question and 2–5 answer options ready to type in.
- Permission to build and edit Editions in your account.
Steps
- Open your Edition in the editor and click into the spot where you want the poll to appear.
- From the content or block picker, add an interactive element and choose Poll (confirm the exact label in your account).
- Type your question, then add each answer option on its own line. Keep options short so they render well on mobile.
- Choose how results behave — for example, whether subscribers see live tallies after voting. Defaults are sensible if you're unsure.
- Save the element, then send yourself a test Broadcast and cast a vote to confirm it works end to end.
- When you're happy, schedule or send the Broadcast as usual.
Result
Your Edition now includes a working poll. Each subscriber can respond once directly in the email, and votes are collected automatically — check your Edition's reporting to watch responses accumulate after the Broadcast goes out.
Next steps
- Build a full survey when you need multiple questions.
- Personalize the surrounding copy so the ask feels one-to-one.
- Read the metrics dictionary to interpret response and engagement numbers.
Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.