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Run an Employee Survey and Share the Results

Collect employee feedback with an in-email survey and publish the findings back to the organization.

Scenario​

Leadership wants a quick read on how employees feel about a recent change — a new policy, an office move, or an engagement pulse. Instead of pushing people to a separate tool, you build a short survey directly into an Edition, Broadcast it to the workforce, watch responses arrive in real time, and then close the loop by sharing a clear summary back with everyone. Closing the loop is what turns a one-off survey into something people trust and answer again.

Prerequisites​

  • An audience of subscribers to send to — usually all employees or a department segment.
  • A Project Folder to keep the survey Edition, reminders, and results write-up together.
  • Agreement on the questions and whether responses are anonymous (confirm the exact steps in your account).
  • A short window (typically 1–2 weeks) and a plan for at least one reminder Broadcast.

Steps​

  1. Draft the questions first — keep it to 3–7 focused items so completion stays high.
  2. Build the survey into a new Edition. See Author a survey in an email.
  3. Personalize the invite so it feels direct — see Personalization tags.
  4. Send a test to yourself and a colleague, then Broadcast to the full audience.
  5. Send a reminder Broadcast to non-responders partway through the window.
  6. When the window closes, export or summarize the responses from the survey report.
  7. Publish the findings back to the organization as a follow-up Edition — lead with what you heard and what will change.

Measure success​

Track response rate (responses divided by subscribers reached) as your headline number; a healthy internal pulse often lands well above typical marketing rates. Watch completion rate to catch surveys that are too long, and use open and click metrics on the invite to see whether reach or motivation is the bottleneck. See the Metrics dictionary for exact definitions. Success is not just data collected — it is the follow-up Edition going out and, next time, an even higher response rate.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.