Analyze visitors by segment
Break site traffic down by audience segment, source, and time of day to understand who is visiting and when.
Break site traffic down by audience segment, source, and time of day to understand who is visiting and when.
Download report figures as a spreadsheet for your own analysis or archiving.
Identify the most-viewed content and outbound links on a site to see what resonates with your audience.
Track opens, clicks, and how recipients progress through the steps of an automated drip.
Find and open the performance report for a Broadcast you have sent.
Interpret the headline engagement numbers for a Broadcast and what each one tells you.
Reports cover email and web/microsite but not SMS delivery, opt-outs, and link clicks.
Check how many messages were delivered, how many bounced, and what the bounce types mean for your list.
See who opted out or reported a Broadcast and track your unsubscribe and complaint rates over time.
Have a report delivered automatically to you or your team on a recurring schedule.
Find out which links in a Broadcast drew the most clicks and how engagement was spread across the Edition.
Explain why figures such as opens can look higher or lower than expected and how to interpret the data with confidence.
See visits, visitors, and page views for a microsite over any date range.
See which individual recipients opened and clicked so you can follow up with your most engaged contacts.
Only per-Broadcast reports exist; there is no cross-Broadcast/account-level dashboard or trend/comparison view.