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Spotify Follow Overview

The Spotify follow button lets a subscriber follow your artist, band, or playlist on Spotify directly from within an Edition, without leaving their inbox. Use it when a Broadcast promotes music, a podcast, or a playlist and you want to grow your following as recipients read.

What you can do here​

  • Add a one-tap Spotify follow button to any Edition.
  • Link the button to a specific artist, profile, or playlist.
  • Grow your Spotify following straight from a Broadcast.
  • Give subscribers an in-email action so they don't have to open the Spotify app first.

Start here​

  1. Add a Spotify Follow Button to an Edition

In this section​

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.